Welcome to Downtown Worcester

Experience Downtown, Like Never Before

“Et Woo, Brute?” Shakespeare is coming to the Worcester Common this summer, courtesy of a special collaboration between The Hanover Theatre, the City of Worcester, and the Downtown Worcester BID. Free performances of “Julius Caesar” will kick off in August, right in the heart of Downtown. Make yourself comfortable on the Worcester Common Oval, in the shadow of City Hall between Franklin and Front Street. Order takeout from a local eatery, delivered directly to The Common to enjoy during the show, or make plans to meet for cocktails with friends after the proverbial curtain drops. Out of towners can book a room at a luxury hotel, literally steps from the performance space, and make a night of it. Keep an eye out for exciting updates about our most dramatic undertaking to date.

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WHAT IS DWBID?

Nurturing a Neighborhood & Building a Community for All

A Business Improvement District is a legally established, contiguous geographic area within which property owners initiate, manage, and finance supplemental services for the benefit of everyone who lives, works, or visits the District. 
The Downtown Worcester Business Improvement District seeks to build upon the existing investments within the area, allowing for property owners to invest and coordinate improvements and supplemental services in the downtown to enhance property values, generate more business activity and enhance the overall experience for those coming to the Downtown.

CULTURAL PLACEMAKING

The DWBID will develop partnerships with the City and cultural organizations to implement a multifaceted approach to create a downtown where people want to live, work and visit.  It will create a destination, provide active programming, improve connections through quality design and spotlight development opportunities.

BEAUTIFICATION

The DWBID will create a "fresh look" for the downtown to foster a positive user experience.  The Clean Team supplements city services to elevate the level of maintenance and attention to detail throughout the District, projecting a destination that is ready and open for businesses, walkable for pedestrians and welcoming for visitors, employees and residents to call home.

HOSPITALITY & SAFETY

As the birthplace of the Smiley Face, Worcester is always ready to greet its residents, employees, students and visitors with a smile.  Hospitality Ambassadors will be a visible presence in the District to provide information, troubleshoot problems, and assist visitors and others in need.

MARKETING & PUBLIC RELATIONS

The DWBID will promote Worcester as a destination to a broad audience of entrepreneurs, businesses, residents, students and visitors to increase foot traffic, bolster retail sales, promote opportunity, and enhance perceptions of downtown.

ADVOCACY/POLICY/ADMINISTRATION

The DWBID will provide advocacy and lean management to support the development goals of the District.