Welcome to Downtown Worcester
Experience Downtown, Like Never Before
The Downtown Worcester Business Improvement District (DWBID) is a non-profit organization that represents the owners of 140 properties within approximately 78 acres of Downtown Worcester, Massachusetts. The result of a comprehensive community-based effort, the DWBID seeks to create a “unique sense of place” through enhanced investment and development, establishing and sustaining a vibrant, welcoming, and economically viable district for all stakeholders.
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WHAT IS DWBID?
Nurturing a Neighborhood & Building a Community for All
A Business Improvement District is a legally established, contiguous geographic area within which property owners initiate, manage, and finance supplemental services for the benefit of everyone who lives, works, or visits the District.
The Downtown Worcester Business Improvement District seeks to build upon the existing investments within the area, allowing for property owners to invest and coordinate improvements and supplemental services in the downtown to enhance property values, generate more business activity and enhance the overall experience for those coming to the Downtown.
The DWBID will develop partnerships with the City and cultural organizations to implement a multifaceted approach to create a downtown where people want to live, work and visit. It will create a destination, provide active programming, improve connections through quality design and spotlight development opportunities.
The DWBID will create a "fresh look" for the downtown to foster a positive user experience. The Clean Team supplements city services to elevate the level of maintenance and attention to detail throughout the District, projecting a destination that is ready and open for businesses, walkable for pedestrians and welcoming for visitors, employees and residents to call home.
HOSPITALITY & SAFETY
As the birthplace of the Smiley Face, Worcester is always ready to greet its residents, employees, students and visitors with a smile. Hospitality Ambassadors will be a visible presence in the District to provide information, troubleshoot problems, and assist visitors and others in need.
MARKETING & PUBLIC RELATIONS
The DWBID will promote Worcester as a destination to a broad audience of entrepreneurs, businesses, residents, students and visitors to increase foot traffic, bolster retail sales, promote opportunity, and enhance perceptions of downtown.
The DWBID will provide advocacy and lean management to support the development goals of the District.