Photo by Caio César Gutierres


Our Mission

The Downtown Worcester Business Improvement District (BID) is a 501(c)(3) non-profit organization representing the owners of 140 properties within approximately 78 acres of Downtown Worcester, Massachusetts. The result of a comprehensive and ongoing community effort, the BID seeks to establish a vibrant, welcoming, and economically and culturally viable Downtown Worcester for all stakeholders. Through collaboration with local businesses and organizations, the BID actively promotes Downtown Worcester and all it has to offer, creating new experiences and fostering an exciting place for people to live, work, and visit.

Read more about the BID’s work and accomplishments in our FY2019-2022 Progress Report.

Our Boundaries

A Business Improvement District is a legally established, contiguous geographic area within which property owners initiate, manage, and finance supplemental services for the benefit of everyone who lives, works, or visits the District. Established in 2018, the Downtown Worcester BID is located in the heart of Downtown Worcester. The BID is bounded by Main Street, Myrtle Street, Francis J. McGrath Boulevard, and Foster Street.

A graphic depiction of the boundaries that the Downtown Worcester Business Improvement District serves.

The above map shows the geographical Downtown Worcester BID area. If you are not sure if your business is located within the BID boundaries, please contact us.

Our Initiatives

A man painting a lively and colorful mural onto a storefront window. A plethora of paints waiting on the sidewalk for him to use.

Cultural Placemaking
& Beautification

In partnership with city officials, cultural organizations, horticulturists, and local artists, the Downtown Worcester BID uses a multifaceted approach to create a more vibrant Downtown. Placemaking efforts provide dynamic programming, while promoting local collaboration and spotlighting development opportunities in the Downtown area.

Downtown Worcester Placemaking Plan

Two men wearing Downtown Worcester BID Ambassador jackets walking down a sidewalk. One is pointing towards the street and the other is pushing a sidewalk sweeper.

Hospitality & Safety

The Downtown Worcester BID serves the community by creating a safe, clean, and welcoming destination that is attractive to businesses, employees, residents, and visitors alike. The BID Ambassadors are a highly visible and friendly presence in Downtown Worcester, supporting the various needs of the community, while also making the streetscapes, storefronts, and pedestrian alleyways clean and safe for all.

A group of four people sitting at a table on the Worcester common holding up their beverages in a "cheers" formation. Other tables with patrons surrounding them.

Marketing & PR

Downtown Worcester has experienced a significant revitalization within the past twenty years. With this renewed sense of excitement, the Downtown Worcester BID wants to encourage those within Worcester as well as those visiting from outside the city to experience all the great things Downtown has to offer. The BID works to promote the Downtown, increase pedestrian traffic, bolster retail sales, promote opportunity, and enhance perceptions of Downtown.

Worcester Mayor Joe Petty presiding over a Worcester City Council meeting with the City Manager and City Councilors seated in the Council Chamber, which has a green wall and wood accents throughout.

Advocacy & Policy

The Downtown Worcester BID represents the entire Downtown community – from the small business owner to the larger corporate entity, from the residents of the Downtown to our community leaders – we all work together to create the neighborhood we love and live in to continually grow and succeed. The BID’s mission is to advocate for District stakeholders and provide administrative management to support development goals of Downtown Worcester.

Our Programs

Ambassador Program

A group of people sporting Downtown Worcester BID Ambassador hats and jackets smiling underneath their masks

The Downtown Worcester BID’s Ambassador Program is the cornerstone of our operations. Providing a wide range of supplemental services to the Downtown community, the Ambassadors ensure that the District is clean, safe, and inviting for all. The services our Ambassadors provide include:

The Ambassadors’ work not only improves the appearance and walkability of the Downtown neighborhood, but also helps small businesses, working professionals, and visitors alike. Whether cleaning the sidewalks or giving directions to visitors, the Ambassadors provide a valuable and friendly first impression of Downtown Worcester. To request supplemental services within the Downtown Worcester BID boundary area, please call the Ambassador Service Request Line at 508-414-9953.

A brightly colored, polka-dotted mural, featuring a furry blue character, in the process of being painted. The muralist paints from a large cherry picker machine.

Area Amplification

Amplifying all the wonderful things Downtown Worcester has to offer is just another way the Downtown Worcester BID serves the community. Through its social media presence, the BID attracts visitors to Downtown while communicating with the greater community on new and exciting events in the neighborhood. The website, blogs, and monthly newsletter keep the larger community up to date on the latest developments while promoting local innovation and entrepreneurship. Follow us on Facebook @DowntownWorcesterBID and on Instagram @downtownworcesterbid.

A man wearing a blue jacket and tie, holding up a menu from the hostess stand. Two employees stand behind him, grinning.

Photo by Joe Santa Maria

Event Support

Whether you’re planning the next big event or a simple neighborhood soirée, the BID is here to help!  The BID is pleased to offer access to the Downtown Worcester Event Kit, which includes amenities such as a portable sound system, stanchions, portable coolers, and pop-up tents. To learn more about having the Ambassadors at an event or using the kit items, please fill out our interest form or contact us. 

A closeup of purple, red, and white flowers, potted on the side of a street.

Flower Program

The Downtown Worcester BID installs and maintains hanging flower baskets along the main thoroughfares of the District and sidewalk planters throughout our neighborhood. Bringing vibrancy and beautification to Downtown, the BID’s flower program promises to bring a bit of sunshine to each day.

A Downtown Worcester BID Ambassador shoveling snow off of the sidewalk.

Snow Operations

The BID’s Ambassador team is equipped to clear snow and ice from public curb-cuts and crosswalks. After clearing public spaces, the Ambassadors will assist property and business owners in snow/ice clearing from storefronts within the District. The BID also has contracted with a private vendor to help remove snow piles from along the curbline and on-street public parking spaces.

A colorful mural painted onto a storefront, depicting buildings of various shapes and sizes. The words "Enhance and Active Storefronts" are painted on.

Storefront Activation

The Downtown Worcester BID’s goal with the storefront activation program is to enliven Downtown through eye-catching storefront art and window displays. These displays focus on spaces that are not providing existing street-level activity and/or are waiting to be leased. While storefront spaces remain underutilized, the BID aims to work with property owners while simultaneously supporting local artists with an opportunity to display their works.

A nighttime scene of the Worcester Common. Tall, glass buildings are in the background. Trees with holiday lights and a round skating rink also seen.
Photo by Joe Santa Maria

Winter Lighting Program

The Downtown Worcester BID partners with local property owners and artists to curate visual experiences around the holidays. Each year, the BID identifies different needs within the District and partners with local organizations and artists to bring new pieces to engage the local community and bring more people to Downtown Worcester.


Are you interested in making a difference in your community? Would you like to help make Downtown Worcester a prosperous and attractive area for all? If you are, we are looking for approachable, dedicated, and hard-working individuals who love Downtown to join us!

Check back out our current opportunities below, or email us at to learn more.


The Downtown Worcester Business Improvement District (BID) is seeking a Program Director to lead the organization’s maintenance, beautification, and placemaking programs and help grow its services. This role will oversee the BID’s largest vendors, including our vendor for Cleaning and Hospitality Ambassadors who are deployed throughout our district, as well as our vendors for snow removal and our flowers program. Guided by the organization’s 2020 Placemaking Action Plan and 2021 Downtown Rapid Recovery Plan, the Program Director will implement the organization’s beautification and placemaking priorities. The BID seeks an experienced professional to join a committed team as we build on our successful track record and work to grow and sustain the organization. The ideal candidate will have exceptional managerial skills and an enthusiasm for urban place management.

The Downtown Worcester BID is a non-profit organization that represents the owners of more than 100 properties within approximately 78 acres in downtown Worcester, Massachusetts. The organization seeks to create a unique sense of place through enhanced investment and development, establishing and sustaining a vibrant, welcoming, and economically viable district for all stakeholders.

Duties and Responsibilities

• Gain a comprehensive understanding of BID’s programs and operations to provide oversight and quality assurance of our vendors’ delivery of services within allotted budgets.

• Work with the Cleaning and Hospitality Ambassador Program’s Operations Manager to evaluate maintenance, security, and hospitality needs and customize operations based on available resources to meet expectations.

• Oversee and manage a variety of other vendors, including snow removal and beautification operations, assigning priorities, and allocating resources.

• Develop and implement public art projects, storefront activation, and other placemaking activities.

• Manage the logistics and coordination of BID events and community meetings, including planning, permitting, execution, and debriefing.

• Collaborate with other Downtown Worcester organizations and facilitate and creatively assist those planning events within the BID’s boundaries.

• Provide a visible presence and monitoring in the field to ensure quality performance and contract fulfillment and advise of adjustments when necessary.

• Prepare, manage, and monitor program budgets.

• Assist Executive Director in applying for grants, responding to requests for proposals (RFPs), soliciting sponsorships, and developing other service proposals.

• Participate in the evaluation of programs, projects, and events, and implement improvements to ensure consistency and awareness of services.

• Cultivate and maintain professional relationships with vendors, City staff including Police and Public Works employees, property/building managers, and arts and culture organizations.

• Provide excellent customer service to property owners, businesses, residents, and visitors.

• Serve as the staff liaison to the BID’s Beautification & Placemaking Committee, prepare reports for the BID’s Board of Directors, and assist in planning and coordinating committee meetings as needed.

• Complete special projects and other duties as assigned. Requirements and Experience

• Bachelor’s degree and 5-7 years of relevant work experience.

• Prior experience in program/project management, operations, event planning, nonprofit management, or related field is preferred.

• Familiarity with or experience in a Business Improvement District or with Downtown Worcester is a plus.

• Problem solving abilities, implementation and execution skills, ability to balance shifting priorities, and “can do” mindset.

• Effective written and verbal communication skills and familiarity with developing grant or service proposals.

• Ability to manage, motivate, and inspire others to produce successful results.

• Ability to work both collaboratively and independently.

• Ability to work a varied schedule when needed, including occasional nights and weekends.

• Competency with MS Office programs (Word, Excel, Outlook, PowerPoint).

• Must have a valid driver’s license.


$65,000-$75,000, commensurate with experience, plus a competitive benefits package, including health and dental, health reimbursement account, vacation, disability and life insurance, and 401k.

To Apply

Email cover letter and resume to Candidates are strongly encouraged to submit applications by January 27, 2023. Applications will be accepted until the position is filled, with priority given to those received by this date.

Downtown Worcester Business Improvement District is an equal opportunity employer.



The Downtown Worcester Business Improvement District contracts with Streetplus to manage our Ambassador Program. Streetplus hires throughout the year using


Portrait of Executive Director, Evelyn Darling

Evelyn Darling

Executive Director

Lisa Malo, Marketing and Communications Manager for the Downtown Worcester BID

Lisa Malo

Marketing & Communications Manager

Portrait of Program Manager, Andrew McShane

Andrew McShane

Program Manager

Board of Directors

A group photo of the 2021 Downtown Worcester BID Board of Directors
2021 Board of Directors

Julie Holstrom


Worcester Business Development Corporation

Julian Wade

Vice Chair

Davis Publications

Peter Alden


Bay State Savings Bank

Charles “Chip” Norton Jr.


Franklin Realty Advisors/Mercantile Center

Debbie Hall


Sean Harris

Quinsigamond Community College

Leticia Medina-Richman

Central West Justice Center

Paul Morano

City of Worcester

Troy Siebels

The Hanover Theatre for the Performing Arts

Mary Simone

AC Hotel Worcester

Jason Vuong

Gong Cha Worcester

Margaret Wong

Massachusetts Community College Council


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