Photo by Caio César Gutierres

About

Our Mission

The Downtown Worcester Business Improvement District (BID) is a 501(c)(3) non-profit organization representing the owners of 140 properties within approximately 78 acres of Downtown Worcester, Massachusetts. The result of a comprehensive and ongoing community effort, the BID seeks to establish a vibrant, welcoming, and economically and culturally viable Downtown Worcester for all stakeholders. Through collaboration with local businesses and organizations, the BID actively promotes Downtown Worcester and all it has to offer, creating new experiences and fostering an exciting place for people to live, work, and visit.

Our Boundaries

A Business Improvement District is a legally established, contiguous geographic area within which property owners initiate, manage, and finance supplemental services for the benefit of everyone who lives, works, or visits the District. Established in 2018, the Downtown Worcester BID is located in the heart of Downtown Worcester. The BID is bounded by Main Street, Myrtle Street, Francis J. McGrath Boulevard, and Foster Street.

A graphic depiction of the boundaries that the Downtown Worcester Business Improvement District serves.

The above map shows the geographical Downtown Worcester BID area. If you are not sure if your business is located within the BID boundaries, please contact us.

Our Initiatives

A man painting a lively and colorful mural onto a storefront window. A plethora of paints waiting on the sidewalk for him to use.

Cultural Placemaking
& Beautification

In partnership with city officials, cultural organizations, horticulturists, and local artists, the Downtown Worcester BID uses a multifaceted approach to create a more vibrant Downtown. Placemaking efforts provide dynamic programming, while promoting local collaboration and spotlighting development opportunities in the Downtown area.

Downtown Worcester Placemaking Plan

Two men wearing Downtown Worcester BID Ambassador jackets walking down a sidewalk. One is pointing towards the street and the other is pushing a sidewalk sweeper.

Hospitality & Safety

The Downtown Worcester BID serves the community by creating a safe, clean, and welcoming destination that is attractive to businesses, employees, residents, and visitors alike. The BID Ambassadors are a highly visible and friendly presence in Downtown Worcester, supporting the various needs of the community, while also making the streetscapes, storefronts, and pedestrian alleyways clean and safe for all.

A group of four people sitting at a table on the Worcester common holding up their beverages in a "cheers" formation. Other tables with patrons surrounding them.

Marketing & PR

Downtown Worcester has experienced a significant revitalization within the past twenty years. With this renewed sense of excitement, the Downtown Worcester BID wants to encourage those within Worcester as well as those visiting from outside the city to experience all the great things Downtown has to offer. The BID works to promote the Downtown, increase pedestrian traffic, bolster retail sales, promote opportunity, and enhance perceptions of Downtown.

Worcester Mayor Joe Petty presiding over a Worcester City Council meeting with the City Manager and City Councilors seated in the Council Chamber, which has a green wall and wood accents throughout.

Advocacy & Policy

The Downtown Worcester BID represents the entire Downtown community – from the small business owner to the larger corporate entity, from the residents of the Downtown to our community leaders – we all work together to create the neighborhood we love and live in to continually grow and succeed. The BID’s mission is to advocate for District stakeholders and provide administrative management to support development goals of Downtown Worcester.

Our Programs

Ambassador Program

A group of people sporting Downtown Worcester BID Ambassador hats and jackets smiling underneath their masks

The Downtown Worcester BID’s Ambassador Program is the cornerstone of our operations. Providing a wide range of supplemental services to the Downtown community, the Ambassadors ensure that the District is clean, safe, and inviting for all. The services our Ambassadors provide include:

The Ambassadors’ work not only improves the appearance and walkability of the Downtown neighborhood, but also helps small businesses, working professionals, and visitors alike. Whether cleaning the sidewalks or giving directions to visitors, the Ambassadors provide a valuable and friendly first impression of Downtown Worcester. To request supplemental services within the Downtown Worcester BID boundary area, please call the Ambassador Service Request Line at 508-414-9953.

A brightly colored, polka-dotted mural, featuring a furry blue character, in the process of being painted. The muralist paints from a large cherry picker machine.

Area Amplification

Amplifying all the wonderful things Downtown Worcester has to offer is just another way the Downtown Worcester BID serves the community. Through its social media presence, the BID attracts visitors to Downtown while communicating with the greater community on new and exciting events in the neighborhood. The website, blogs, and monthly newsletter keep the larger community up to date on the latest developments while promoting local innovation and entrepreneurship. Follow us on Facebook @DowntownWorcesterBID and on Instagram @downtownworcesterbid.

A man wearing a blue jacket and tie, holding up a menu from the hostess stand. Two employees stand behind him, grinning.

Photo by Joe Santa Maria

Event Support

Whether you’re planning the next big event or a simple neighborhood soirée, the BID is here to help!  The BID is pleased to offer access to the Downtown Worcester Event Kit, which includes amenities such as a portable sound system, stanchions, portable coolers, and pop-up tents. To learn more about having the Ambassadors at an event or using the kit items, please fill out our interest form or contact us. 

A closeup of purple, red, and white flowers, potted on the side of a street.

Flower Program

The Downtown Worcester BID installs and maintains hanging flower baskets along the main thoroughfares of the District and sidewalk planters throughout our neighborhood. Bringing vibrancy and beautification to Downtown, the BID’s flower program promises to bring a bit of sunshine to each day.

A Downtown Worcester BID Ambassador shoveling snow off of the sidewalk.

Snow Operations

The BID’s Ambassador team is equipped to clear snow and ice from public curb-cuts and crosswalks. After clearing public spaces, the Ambassadors will assist property and business owners in snow/ice clearing from storefronts within the District. The BID also has contracted with a private vendor to help remove snow piles from along the curbline and on-street public parking spaces.

A colorful mural painted onto a storefront, depicting buildings of various shapes and sizes. The words "Enhance and Active Storefronts" are painted on.

Storefront Activation

The Downtown Worcester BID’s goal with the storefront activation program is to enliven Downtown through eye-catching storefront art and window displays. These displays focus on spaces that are not providing existing street-level activity and/or are waiting to be leased. While storefront spaces remain underutilized, the BID aims to work with property owners while simultaneously supporting local artists with an opportunity to display their works.

A nighttime scene of the Worcester Common. Tall, glass buildings are in the background. Trees with holiday lights and a round skating rink also seen.
Photo by Joe Santa Maria

Winter Lighting Program

The Downtown Worcester BID partners with local property owners and artists to curate visual experiences around the holidays. Each year, the BID identifies different needs within the District and partners with local organizations and artists to bring new pieces to engage the local community and bring more people to Downtown Worcester.

Jobs/Volunteer

Are you interested in making a difference in your community? Would you like to help make Downtown Worcester a prosperous and attractive area for all? If you are, we are looking for approachable, dedicated, and hard-working individuals who love Downtown to join our team!

Part-Time Marketing and Communications Manager

The Downtown Worcester Business Improvement District (BID) is seeking a qualified marketing professional to develop and implement the organization’s marketing strategies and manage the BID’s and Downtown Worcester’s brand to promote the BID’s services and District businesses and events. This role will oversee the organization’s marketing, public relations, stakeholder communications, and advertising activities, working with the BID’s contracted marketing partners. The ideal candidate will have exceptional communication skills and an enthusiasm for place marketing.

The BID is a non-profit organization that represents the owners of 140 properties within approximately 78 acres of Downtown Worcester. The organization seeks to create a unique sense of place through enhanced investment and development, establishing and sustaining a vibrant, welcoming, and economically viable district for the benefit of everyone.

Duties and Responsibilities:

Develop, implement, and monitor short- and long-term plans and budget for the marketing program

Oversee qualified local vendors to carry out various components of the marketing and communications plan

Enforce brand standards and ensure effective and consistent communication of the BID’s and Downtown Worcester’s brand, mission, and values

Manage the design, production, and distribution of compelling marketing materials, including newsletters, annual report, presentations, and other collateral

Manage vendor responsible for maintaining the BID’s multi-lingual website and oversee additional content development and translation

Cultivate and maintain relationships with local media, distribute press releases, and work to increase the BID’s visibility

Create a social media strategy that reaches target audiences in collaboration with other Downtown content creators, manage an editorial calendar, and oversee user engagement

Develop, write, and edit original content as needed

Develop, organize, and maintain the BID’s photo library with Downtown partners, ensuring a comprehensive, up-to-date collection of compelling, high-quality visual assets

Manage occasional paid advertising campaigns

Monitor progress, measure impact, and evaluate performance to recommend strategies to improve KPIs (key performance indicators)

Recruit, hire, and supervise marketing interns

Guide the organization’s marketing committee and attend committee meetings

Complete special projects and other duties as assigned

 

Desired Qualifications and Skills:

3-5 years of relevant work experience with demonstrated success

Degree in communications, marketing, public relations, or journalism preferred

Familiarity with Downtown Worcester

Strong creative, strategic, organizational, written and verbal communication skills, and an eye for detail

Ability to manage multiple projects and deliverables on schedule and on budget

Ability to work both collaboratively and independently

Proficiency with Microsoft Office applications, Google Docs, Constant Contact, Meta Business Suite

Familiarity with WordPress, Canva, Adobe Creative Cloud

Bilingual individuals encouraged to apply

 

Compensation and Benefits: 20 hours per week at $28-36 per hour, depending on experience. Flexible schedule. Paid time off.

To Apply: Email cover letter describing interest and qualifications and resume with a link to portfolio/writing samples to hiring@downtownworcester.org. Candidates are strongly encouraged to submit applications by September 18, 2022. Applications will be accepted until the position is filled, with priority given to those received by this date.

Downtown Worcester Business Improvement District is an equal opportunity employer.

 

Ambassador Program Staff

The Downtown Worcester Business Improvement District contracts with Streetplus to manage our Ambassador Program. Streetplus hires throughout the year using Indeed.com.

Check back here to see our current job and volunteer opportunities or, send us an email at info@downtownworcester.org to learn more.

Staff/Board

Portrait of Executive Director, Evelyn Darling

Evelyn Darling

Executive Director

Portrait of Program Manager, Andrew McShane

Andrew McShane

Program Manager

Board of Directors

A group photo of the 2021 Downtown Worcester BID Board of Directors
2021 Board of Directors

Julie Holstrom

Chair

Worcester Business Development Corporation

Julian Wade

Vice Chair

Davis Publications

Peter Alden

Treasurer

Bay State Savings Bank

Charles “Chip” Norton Jr.

Clerk

Franklin Realty Advisors/Mercantile Center

Bill Aldrich

Theatre Cafe

Margaret Coffin

Center for Living & Working

Debbie Hall

YWCA

Sean Harris

Quinsigamond Community College

Leticia Medina-Richman

Central West Justice Center

Hung Nguyen

City of Worcester

Troy Siebels

The Hanover Theatre for the Performing Arts

Mary Simone

AC Hotel Worcester

Jason Vuong

Gong Cha Worcester

Margaret Wong

Massachusetts Community College Council

Blog

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