Photo by Caio César Gutierres


Our Mission

The Downtown Worcester Business Improvement District (BID) is a 501(c)(3) non-profit organization representing the owners of 140 properties within approximately 78 acres of Downtown Worcester, Massachusetts. The result of a comprehensive and ongoing community effort, the BID seeks to establish a vibrant, welcoming, and economically and culturally viable Downtown Worcester for all stakeholders. Through collaboration with local businesses and organizations, the BID actively promotes Downtown Worcester and all it has to offer, creating new experiences and fostering an exciting place for people to live, work, and visit.

Our Boundaries

A Business Improvement District is a legally established, contiguous geographic area within which property owners initiate, manage, and finance supplemental services for the benefit of everyone who lives, works, or visits the District. Established in 2018, the Downtown Worcester BID is located in the heart of Downtown Worcester. The BID is bounded by Main Street, Myrtle Street, Francis J. McGrath Boulevard, and Foster Street.

The above map shows the geographical Downtown Worcester BID area. If you are not sure if your business is located within the BID boundaries, please contact us.

Our Initiatives

Cultural Placemaking & Beautification

Cultural Placemaking
& Beautification

In partnership with city officials, cultural organizations, horticulturists, and local artists, the Downtown Worcester BID uses a multifaceted approach to create a more vibrant Downtown. Placemaking efforts provide dynamic programming, while promoting local collaboration and spotlighting development opportunities in the Downtown area.

Downtown Worcester Placemaking Plan


Hospitality & Safety

The Downtown Worcester BID serves the community by creating a safe, clean, and welcoming destination that is attractive to businesses, employees, residents, and visitors alike. The BID Ambassadors are a highly visible and friendly presence in Downtown Worcester, supporting the various needs of the community, while also making the streetscapes, storefronts, and pedestrian alleyways clean and safe for all.

Marketing & PR

Marketing & PR

Downtown Worcester has experienced a significant revitalization within the past twenty years. With this renewed sense of excitement, the Downtown Worcester BID wants to encourage those within Worcester as well as those visiting from outside the city to experience all the great things Downtown has to offer. The BID works to promote the Downtown, increase pedestrian traffic, bolster retail sales, promote opportunity, and enhance perceptions of Downtown.

Advocacy & Policy

Advocacy & Policy

The Downtown Worcester BID represents the entire Downtown community – from the small business owner to the larger corporate entity, from the residents of the Downtown to our community leaders – we all work together to create the neighborhood we love and live in to continually grow and succeed. The BID’s mission is to advocate for District stakeholders and provide administrative management to support development goals of Downtown Worcester.

Our Programs

Ambassador Program

Ambassador Program

The Downtown Worcester BID’s Ambassador Program is the cornerstone of our operations. Providing a wide range of supplemental services to the Downtown community, the Ambassadors ensure that the District is clean, safe, and inviting for all. The services our Ambassadors provide include:

The Ambassadors’ work not only improves the appearance and walkability of the Downtown neighborhood, but also helps small businesses, working professionals, and visitors alike. Whether cleaning the sidewalks or giving directions to visitors, the Ambassadors provide a valuable and friendly first impression of Downtown Worcester. To request supplemental services within the Downtown Worcester BID boundary area, please call the Ambassador Service Request Line at 508-414-9953.

Area Amplification

Area Amplification

Amplifying all the wonderful things Downtown Worcester has to offer is just another way the Downtown Worcester BID serves the community. Through its social media presence, the BID attracts visitors to Downtown while communicating with the greater community on new and exciting events in the neighborhood. The website, blogs, and monthly newsletter keep the larger community up to date on the latest developments while promoting local innovation and entrepreneurship. Follow us on Facebook @DowntownWorcesterBID and on Instagram @downtownworcesterbid.

Event Support

Photo by Joe Santa Maria

Event Support

Whether you’re planning the next big event or a simple neighborhood soirée, the BID is here to help!  The BID is pleased to offer access to the Downtown Worcester Event Kit, which includes amenities such as a portable sound system, stanchions, portable coolers, and pop-up tents. To learn more about having the Ambassadors at an event or using the kit items, please fill out our interest form or contact us. 

Flower Program

Flower Program

The Downtown Worcester BID installs and maintains hanging flower baskets along the main thoroughfares of the District and sidewalk planters throughout our neighborhood. Bringing vibrancy and beautification to Downtown, the BID’s flower program promises to bring a bit of sunshine to each day.

Snow Operations

Snow Operations

The BID’s Ambassador team is equipped to clear snow and ice from public curb-cuts and crosswalks. After clearing public spaces, the Ambassadors will assist property and business owners in snow/ice clearing from storefronts within the District. The BID also has contracted with a private vendor to help remove snow piles from along the curbline and on-street public parking spaces.

Storefront Activation

Storefront Activation

The Downtown Worcester BID’s goal with the storefront activation program is to enliven Downtown through eye-catching storefront art and window displays. These displays focus on spaces that are not providing existing street-level activity and/or are waiting to be leased. While storefront spaces remain underutilized, the BID aims to work with property owners while simultaneously supporting local artists with an opportunity to display their works.

Winter Lighting Program
Photo by Joe Santa Maria

Winter Lighting Program

The Downtown Worcester BID partners with local property owners and artists to curate visual experiences around the holidays. Each year, the BID identifies different needs within the District and partners with local organizations and artists to bring new pieces to engage the local community and bring more people to Downtown Worcester.


Are you interested in making a difference in your community? Would you like to help make Downtown Worcester a prosperous and attractive area for all? If you are, we are looking for approachable, dedicated, and hard-working individuals who love Downtown to join our team!

Ambassador Program Staff

The Downtown Worcester Business Improvement District contracts with Streetplus to manage our Ambassador Program. Streetplus hires throughout the year using

Check back here to see our current job and volunteer opportunities or, send us an email at to learn more.


Evelyn Darling

Evelyn Darling

Executive Director

Andrew McShane

Andrew McShane

Program Manager

Board of Directors

2021 Board of Directors
2021 Board of Directors

Julie Holstrom


Worcester Business Development Corporation

Julian Wade

Vice Chair

Davis Publications

Peter Alden


Bay State Savings Bank

Charles “Chip” Norton Jr.


Franklin Realty Advisors/Mercantile Center

Bill Aldrich

Theatre Cafe

Margaret Coffin

Center for Living & Working

Debbie Hall


Sean Harris

Quinsigamond Community College

Leticia Medina-Richman

Central West Justice Center

Hung Nguyen

City of Worcester

Troy Siebels

The Hanover Theatre for the Performing Arts

Mary Simone

AC Hotel Worcester

Jason Vuong

Gong Cha Worcester

Margaret Wong

Massachusetts Community College Council


  • Meet the Artist: Victor “Marka27” Quiñonez

    Victor “Marka27” Quiñonez is an international street artist whose colorful works blend the worlds of street and pop culture with Mexican and indigenous influences. The artist has coined his signature style “Neo Indigenous.” Marka27 honed his skills and developed his trademark style long before “street art” was a term. Marka27 partners with major brands and downtown districts to create paintings, murals, drawings, mixed-media pieces, and more.  Read our latest blog to learn more about how Marka27 has contributed to Downtown Worcester’s art scene.

  • Take a Behind-the-Scenes Look at the Worcester BLM Mural and One of the Artists Behind It

    Within the past year, murals started to appear throughout the country, in a sign of solidarity for the Black Lives Matter (BLM) movement. As a community committed to social justice and human rights, a group of over 500 volunteers helped to create a street mural along Worcester’s Major Taylor Boulevard. This all-inclusive street mural, completed by 18 local artists with the support of the City administration and other local organizations, is reflective of the great work that happens when a community comes together for a common cause. Read our latest blog to learn more.

  • Meet the Artist: Caleb Neelon

    Caleb Neelon’s Massachusetts roots have spread to the Worcester street art scene and helped blossom a new enclave of creativity in the community. In 2014, Caleb’s 4-story mural on Worcester’s Denholm building was the city’s first step in embracing public art, paving the way for the artists and works that would come after. Due, in part, to skilled muralists such as Neelon, Worcester’s walls have become a rich canvas, welcoming artists from around the world to experience Worcester. Read our latest blog to learn more.